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Timesheeting for creative agencies: it’s all or nothing

If you want to know how profitable a client is, how good your pricing is, whether you’re under or over-servicing, whether your rate card is working for you, then timesheeting is the way forward. Without that, all you know is how much you charge a client, with no reliable way of checking what value you’re…
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Is our agency utilisation high enough?
There’s a common misconception among agency owners and managers that “increasing utilisation” means either “getting more working hours out of the team” or “just doing something constructive for the business”. Utilisation in a people business is, at its simplest, a measure of the proportion of time your team spend on executing client work (ideally billable…
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Dashboards
There’s a lot of talk about business “dashboards”, and no standard way of doing them. The test should be: if you look at a “dashboard’ item, and it tells you something valuable within 5 seconds, and you might make a change or pull a different lever because of it, then it’s worthwhile. If you stare…
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P&L forecasting: “Looking left & right”
If you run a small business, chances are you occasionally (or hopefully regularly) see a month-by-month P&L for the business, with columns from left to right, one for each month up to and including last month. It’s a fairly basic but essential way of tracking, at the broadest level, whether your incomes & costs are…
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Some simple cashflow tips for SMEs
You may have read before that “around 80% of businesses fail because of cash flow”. I’ve heard this reeled out as though cash flow is some kind of self-contained natural selection tool which only allows 20% of businesses to survive. Actually it’s a hugely misleading line. It’s not that 80% of businesses fail in the…
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“Is our rate card right?”

I was asked this recently by an agency who have previously “done the maths” on their rate card, but still weren’t making money. In their case their prices were sensible, but a low level of billable time was what was holding them back. First of all: your rate card can’t really be “right” or “wrong”,…