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  • Timesheeting for creative agencies: it’s all or nothing

    Timesheeting for creative agencies: it’s all or nothing

    If you want to know how profitable a client is, how good your pricing is, whether you’re under or over-servicing, whether your rate card is working for you, then timesheeting is the way forward. Without that, all you know is how much you charge a client, with no reliable way of checking what value you’re…

    Peter Carter

    March 31, 2023
    Uncategorized
  • Is our agency utilisation high enough?

    There’s a common misconception among agency owners and managers that “increasing utilisation” means either “getting more working hours out of the team” or “just doing something constructive for the business”. Utilisation in a people business is, at its simplest, a measure of the proportion of time your team spend on executing client work (ideally billable…

    Peter Carter

    August 21, 2024
    Uncategorized
  • Dashboards

    There’s a lot of talk about business “dashboards”, and no standard way of doing them. The test should be: if you look at a “dashboard’ item, and it tells you something valuable within 5 seconds, and you might make a change or pull a different lever because of it, then it’s worthwhile. If you stare…

    Peter Carter

    December 19, 2023
    Uncategorized
  • P&L forecasting: “Looking left & right”

    If you run a small business, chances are you occasionally (or hopefully regularly) see a month-by-month P&L for the business, with columns from left to right, one for each month up to and including last month. It’s a fairly basic but essential way of tracking, at the broadest level, whether your incomes & costs are…

    Peter Carter

    December 12, 2023
    Uncategorized
  • Some simple cashflow tips for SMEs

    You may have read before that “around 80% of businesses fail because of cash flow”. I’ve heard this reeled out as though cash flow is some kind of self-contained natural selection tool which only allows 20% of businesses to survive. Actually it’s a hugely misleading line. It’s not that 80% of businesses fail in the…

    Peter Carter

    April 17, 2023
    Uncategorized
  • “Is our rate card right?”

    “Is our rate card right?”

    I was asked this recently by an agency who have previously “done the maths” on their rate card, but still weren’t making money. In their case their prices were sensible, but a low level of billable time was what was holding them back. First of all: your rate card can’t really be “right” or “wrong”,…

    Peter Carter

    April 11, 2023
    Uncategorized

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